The Sugar Shack – Part 2-The Drive East


The fun in that summer of ’89 began before we even got to the Shack. When I say “fun”, what I really mean is “torturous journey”. At the start of our trip, after I completed a fifteen hour driving shift, (Hey, I was young.) my mom took over.  My mom was born and raised in New York City. She has a very distinct accent and it is heightened by the fact that she cannot hear at all out of one ear, due to a fever she had as a young girl. Also, having grown up in NYC, she doesn’t have a lot of driving experience.  I must admit that even phonetically spelling the words as they sound when my mom speaks does not convey the true texture. You’ll have to use a little imagination and it helps if you’ve ever seen, “My Cousin Vinny”.

So, after taking over behind the wheel for me and about 15 minutes of driving she made the following comment in her thick, loud, Bronx accent :

“Ooh, da road and da sky look the same, I can’t tell da difference between dem. It awl looks gray deh. My eyes ah getting’ tie-ud”

“OK, mom, pull over. I’ll drive.”, I replied.

After relinquishing the wheel, she immediately went to sleep in the passenger’s seat. She awoke only after I had been stopped by the Oklahoma State Police Officer who was now asking me questions and looking into the car at my mother, who said from her fully reclined seat,

“Ooh, officah, I told him not to drive too fast. I only closed my eyes for a minute.”

A $98 dollar speeding ticket later, we were on our way, and mom was asleep again within minutes.

After that, the trip was somewhat uneventful. I had the opportunity to sleep while my cousin Anne Marie drove for awhile and we were making pretty good time (At least until we got into Missouri). After a rest stop and driver change, I was behind the wheel again. While driving through a severe thunderstorm that evening on I-44, the Sunbird went through a most unfortunate chain of events. First, the radio began to fade in and out. “OK, no big deal”, I thought, figuring that the station we were listening to was being interfered with by the storm. Shortly after that, however, the headlights began to flicker. Not good. 2 a.m., desolate stretch of highway in a Missouri thunderstorm. Not a good time for the headlights to go. Unfortunately, I had no final say in the matter, and the lights and the radio and the dashboard lights all  went out.

“Ooh, it must have been da storm. It knocked out da lights. Pull over deyah and we’ll have to wait for da sun to come up.”, my mom said, awakening in the passenger seat.

“Huh? Are you out of your mind?”, I replied.  It’s 2 a.m. in the middle of nowhere. We have no lights. 18 wheelers are barreling past us in a thunderstorm at about 85 mph and I don’t know if they can even see us!”

We had no choice, however. My mother was not going to take a chance on finding a motel that we would have to pay for. We slept in the car on the side of the road. I swear to this day that someone came and knocked on the window in the middle of the night. My mother didn’t hear it because she is completely deaf in one ear, and she sleeps on her good one. I just pretended I was asleep. As soon as the sun came up, we were gone. Five miles up the road we found a service station that replaced our wiring harness for $100 and we were back on the road. For the moment.
We made a stopover in Avon Lakes, Ohio to visit with my sister and brother-in-law.  But before we arrived, the Sunbird was getting cranky from being ridden so hard and it was beginning to overheat. We were only about 30 miles from Avon Lakes, so there was no chance we were going to stop. So, the quick fix was to turn on the heater in the car to vent some of the hot air away from the engine. Ah! hot and muggy on the outside, even hotter and muggier on the inside! It was a great time. It was worth it when we got to Avon Lakes, though. We slept in beds and had an excellent time at Cedar Point Amusement Park. We rode all the roller coasters in the park except for the Magnum because it was either under construction or repair. All I know is that I had a lot less stress and fear while riding those coasters than I had when my mom was driving.
When we left Ohio, I drove for another 12 hours before my mother took a driving shift going through the mountains somewhere in Pennsylvania. I don’t remember exactly where. All I remember before I fell asleep is reminding my mother to take exit number 19. When I awoke, I watched as we passed exit number 26. “OK”, I thought to myself, “we‘re almost to our exit.” Imagine my surprise when we reached the next exit sign and it was number 27!

“Mom, what’s going on? Why didn’t you take exit 19?”

“Ooh, theyah was all dese  big trucks, and I couldn’t get over theyah to the exit. Dey were passing me on da right theyah.”

“So you just kept driving? Where are we?”

”I don’t know. Someweyah  in da mountains. I can’t see with all dis rain. My eyes ah goin’ crazy here. I can’t see anything.”

Can’t see anything? While driving? That can’t be good.

“Pull over, mom. I’ll take it from here.”

After another 10 hours of driving, we finally arrived in Rhode Island. The very next day we began to prepare the Shack for the Memorial Day opening. It wasn’t easy.  My mom can be a tough boss.

Be sure to check back here for Part 3 – The Preparation to find out what it’s really like working for my mom.

The Sugar Shack-Part 1- A Brief History


A lot of people don’t know why I skipped my high school graduation in 1989, so now I’m going to tell them. It’s because instead of attending that monumental event,  I was driving cross-country with my mother and my 21 year-old cousin, Anne Marie, in my 1981 Pontiac Sunbird from Tucson, Arizona to Charlestown, Rhode Island so we could be there to open a beach concession stand in time for Memorial Day Weekend. We made the trip in 2.5 days of driving with a stopover in Ohio. If it had taken any longer, I don’t think we would’ve made it there at all.

There is some coincidence in the fact that we took my ’81 Sunbird to drive back, since that was the last year that my family had run the place. That crew didn’t really include me working the fryer or the grill, although I did have more than my share of canned Lipton Iced Tea and Countrytime Lemonade. Because I was only 10, I didn’t have a lot of cooking duty.  However, upon my return in ’89, I had quite a lot of cooking duty  and a majority of that came in the form of double and triple bacon cheeseburgers and french-fries  I would make for myself during slow times.  The place I’m referring to was called the Sugar Shack, and it was a small, run-down building, with a couple of freezers and a refrigerator, all from the 1960’s.  Its linoleum flooring had pulled away from the concrete beneath it in many places, and the windows where customers placed their orders were small, and somewhat low to the ground. They slid open from side to side, and you would have to stick your head almost all the way out of the window to take a customer’s order. So if you were a customer over 5 feet tall, you’d pretty much have to do a squat to be seen face to face by the order taker inside. The cooking facilities consisted of a double fry-o-later and a small grill. My mom also made very efficient use of one of the first microwaves ever built, and a two-quart crock pot.

The Sugar Shack was built near Shelter Cove, which had about 35 dock slips available at the time. You could have referred to the whole setup as a “mini-marina”. There once was a bait shop and a fuel pump available. Some enterprising owners turned the bait shop into a kayak rental shop in the early 90‘s and the gas pump was taken out in 1993 (it didn’t work even back in 1981). At the very end of the property, around the opposite side of the cove, where the land juts out into the salt pond like a small peninsula, there is a building that used to be a dive shop. I don’t think it is used for anything anymore. One time my dad’s friends came up from New York for a weekend visit and one of them referred to the cove as “the lagoon”. As in “Hey! let’s go swimming in the lagoon!”. Come to think of it, that same guy also referred to clamcakes as “clam-balls”, and one night after coming home from a night of partying at the bars and dance clubs in Misquamicut, he went to sleep on our dog’s bed under the stairs at our house.

Back when we ran it, you could rent the Shack for the season (Memorial Day to Labor Day) for a set fee. We had to pay for the utilities and our stock, but anything we made above that was ours to keep. Also, we even got a piece of the parking fee. The fee of $2 and we would have to split that 50-50 with the owners of the property if we collected it. If the owner’s collected it, we got nothing, so my mother always made sure that one of us was out there to collect when the cars pulled in. On numerous occasions, when people slipped through because we were too busy cooking and working the window in the Shack, my mother would either send me or my cousin to go chase the people down to the beach. Sometimes she would do it herself. Hey, a buck is a buck, right?

The place is a much more modern and upgraded facility now, and it isn’t even called the Sugar Shack anymore (it’s called Johnny Angel’s Clam Shack now). It’s a great destination, yet I don’t think it has the same charm. I know I have a tendency of romanticizing the past places and events of my life, but even then, in the middle of this great adventure after leaving high school and before my short-lived career in a typewriter repair shop, I knew the times I was spending working at the Shack and the friends I made there, were something that should not (and could not) be forgotten. The thing about memories is that once you make them, you want to share them with others.

One of the most memorable things we used to do down by the Shack involved hitching rides to the beach in a somewhat unconventional way. The Shack is located on about an acre of land right next to a little bridge that separates Greenhill Pond and Ninigret Pond and leads to Charlestown Beach. Before that bridge was re-engineered and rebuilt, there was not enough room for cars to cross it from opposite directions at the same time. This forced drivers to alternate crossing the bridge by stopping and deferring to the driver coming from the other direction.  This situation not only provided some excellent entertainment for us, but it also gave us guys a chance to score big points with the ladies. There is a state campground at the end of the Charlestown Beach road called the Breachway, and campers would drive or tow their RV up the beach road to camp right there next to the ocean. Sometimes while the drivers of the RV’s traveling to the campsite would be stopped waiting for their turn to cross the bridge, we would jump on the ladders on the back of the RV and “hitch” a ride about 400 yards up to the beach. It had a very high “cool factor” even if it wasn’t super practical. To get off the RV ladder we would have to wait for the driver to slow down at the point where the beach road turned at about 75 degrees to the right. Timing was critical. When the driver would slow down to turn at the bend in the road, there was about a three-second window of opportunity to jump from the ladder relatively safely. However, if you were too chicken to jump from the moving vehicle at that point, one of two things was going to happen: You were either going to end up taking a header and rolling in the dirt at about 15 miles per hour once the vehicle began to accelerate, or you were going to ride all the way to the breachway, about a mile down the road. Coming back from this trip to the breachway was commonly referred to as “the walk of shame”. Although, there was often a fair amount shame involved even if you did have the stones to jump off when the driver accelerated. The beach road is not soft, (it’s hard-packed sand and rocks) and several guys ended up with a pair of cut-off jean shorts that let‘s just say “exposed areas of the body that didn‘t normally see a lot of sunlight”.

Come Back Soon and I’ll tell you a little more about the cross-country drive we took (speeding tickets, missed exits, road blindness, burned-out electrical systems and sleeping by the side of the highway). You don’t want to miss this!

Faith, Belief and Truth

Do you have Faith or do you have Belief?  What’s the difference?

To understand the difference, it helps to know the history of the words themselves. The word “faith” is derived from the Latin word, fides, which is a variation of fidere; “to trust”.  Originally meaning “to have loyalty to a person based on promise or duty”, it did not take on a religious context until the beginning of the 14th century, which, not coincidentally, is often referred to as the “Age of Faith” (see Crusades).

The word “belief” is a relatively newer word than faith. It has Germanic roots, and was first used in the 12th century with an original meaning of “to trust in God”. By the 16th century, however,  it had come to mean “that which is mentally accepted as true”.

As for truth, its first recorded usage is in the early 13th century, its origin is Old English and its original meaning was “faithful”.

See a pattern here? Whether you have faith in something, or believe in it, or think it to be true, the end result is the same. You will follow that faith, or belief through to its logical conclusion or until it is proven false, from the Latin, falsus, “deceived, erroneous, mistaken”.

To me, faith is more than just sitting back and waiting for something to happen. Faith is active. Faith is an enabler.  It requires us to go after what we want, in the belief that if we strive toward our goal, we will achieve it.  Faith today exists in many forms, such as: religious faith, faith in yourself and your abilities, faith in your friends,  in your community, and in your leaders.

When we choose, we act on faith.

Who do you trust?

Word Origins courtesy of Online Etymology Dictionary

What is your True Nature?

Our lives are filled with opportunities. These include the opportunity to complain, to argue, to get angry, frustrated, to cry, or to give up just as much as the opportunity to change, to hope, to grow, to laugh or to have faith. Your true nature will determine which choice you will make. When faced with adversity, it is often difficult to recognize these positive options on our own. This is when we reach out to others for support. I recently experienced the healing power of positive thoughts and friendship when my 19 month-old daughter was hospitalized and underwent surgery to treat a very bad infection. There is no doubt in my mind that the thoughts and prayers of the people in my circle of friends (as well as those from people they told that I have never even met)  made a huge difference. My wife and I were completely overwhelmed and comforted by this support. We were not alone, even though we were out of town when it happened.  This positivity we received flowed through us and I know it affected my daughter’s recovery. Certainly the medical attention she received was top-notch and we made the choice to bring her into the ER, which reminds me of a story:

A man was trapped in his two-story home in the aftermath of a very serious hurricane that brought heavy flooding. As the floodwater reached the top of the first story of his home, a National Guard rescue boat came around to pick him up and he responded from a second-story window by saying, “No thanks. God will deliver me from this.”
Later that day, as the floodwater covered the second-story, the rescue boat came around again. And this time, he responded from the roof of his home, “No thanks. God will deliver me from this.”
Even later that day, as the waters began to cover the roof of his home, a helicopter hovered above to take him from the rooftop. Once again he responded, “No thanks. God will deliver me from this.”
Not long after this attempt, the man was swept up by the floodwater and died. When he got to heaven, he asked God with some hostility, “What happened?! I had faith that you would deliver me from the floodwater!”
And God replied, “I sent two boats and a helicopter. What more did you want?”

God’s true nature is to help and He sometimes works through us to deliver it. If you want help, it never hurts to ask for it.  If we aren’t helping each other, what are we here for anyway? This is not a dress rehearsal. You are a gifted and sentient being, and you can make a difference. You can make the life you want by choosing it.

My Friend David Willard Has A New Book Out

My friend, David Willard, has written a book and it is available now.  David is a fantastic person and his values are of the highest caliber. He and his wife, Gretchen, co-wrote the book, “Conflict, Balance, Breakthrough“, and it is an excellent expression of their beliefs in positive attitudes and faith.

It has been so amazing to be a part of this phenomena. The “law of attraction” is in full effect, and I have been experiencing it firsthand. There truly is great abundance in the world, and we were meant to share in it. If you come from this place, rather than one of scarcity, you can do great things. Follow your heart, take a leap of faith and believe that you can achieve your dreams.

You Don’t Have to Throw Away Everything You Know About Marketing

There has been so much talk and publicity surrounding social networking and Internet marketing that it is easy to feel “out of touch” with what’s going on out there in cyberspace. The truth is: If you know how to market using the traditional methods such as print ads and direct mail, you are most of the way toward being able to use the tools provided by technology today. The most important adage still applies: Know your target audience.

One of the greatest values presented by the growing dominance of Internet marketing is in its ability to help you to create hyper-targeted marketing campaigns. Through the use of tools such as email auto-responders and opt-ins, you can build an incredibly focused list that is yours to market to at any time. The auto-responder allows you to automate a campaign that can run for days and months.  If you don’t know your target market, it won’t matter if you can’t use an auto-responder or an opt-in. They’re useless in a “spray and pray” approach to marketing.  Fortunately, they aren’t as costly as a snail mail campaign gone bad.

There is no “trick” to Internet marketing. If you bombard potential leads with garbage, that’s exactly where your electronic marketing material will end up. To be successful it is absolutely vital that you lead with value. If you can provide useful information to people, they will most definitely be more receptive to what you have to offer in terms of service, or product or business opportunity. This is where the social networking component fits into the picture. It is tied to another well-known adage in business: Build relationships with your clients. The social networking sites that are hot right now include Facebook, Twitter, and YouTube. These sites allow you to present an image of yourself or business to people all over the world. You do need to be aware of the tools and how they are used by others. If you’re not careful, you will quickly find your Twitter account loaded with spammer turds. Some people feel the need to cut right to the pitch, not unlike those at a live networking event that walk up to you and hand you a card before they’ve listened to whether or not you’d be a qualified lead or even asked you for your name.  They’re working a “numbers game”. And that’s OK for them, but I’m personally not interested in doing business with people like that. I remember hearing that Warren Buffet has 3 questions he asks before he goes into a business deal:  Do I like them? Do I respect them? Do I trust them? Seems pretty reasonable to me, and I think Warren Buffet knows something about business.

So before you start worrying about how you can use social networking and Internet marketing to drive business, start thinking about what your ideal client looks like. If you stick to some of the time-tested marketing strategies, you will have no problem learning the tactics involved with using technology to gain new leads and clients.