Who Will Write Your History?

The world we live in and share with others is complicated, yet one amazingly simple principle applies: Find your gift and use it.

Joseph Campbell worded it much more poetically when he said, “Follow your bliss.” We all have talents to offer, and it is a matter of choice as to whether or not we follow through with our dreams.

Too many “ifs” clutter our minds and lead us to dead ends.  The word “if” is at the start of all illogical statements. One must “do”. That is how we are programmed. To sit and wait for something to happen to us is to be dead. Action leads to action. Since we are all children of the universe, it is safe to compare the forces of the universe to our own lives. Energy cannot be created or destroyed. Potential energy is not really energy at all until it is utilized.

Imagine a stone. As it sits in the mud, does it “do” anything? If we pick up the stone, we give it potential energy. The potential is to drop it, or throw it or put it in our pocket. Still, there is no energy until we put the stone to use. Early man began to pick up stones and put them on the ends of sticks to create tools. Again, even though it looks like a tool, it doesn’t really become a tool until it is used to create or destroy something. What are you doing with the tools in your life? Do you use them, or do you merely put them on the shelf and wait for something to happen? You will be waiting a lifetime for that tool to do something on its own.

We have the “potential” to create, destroy, and renew ourselves every day of our lives. The world is not really a series of paths, like it has been described so many times before. It isn’t the paths that matter at all. When we do not walk down a path, it cannot possibly have any meaning or use in our lives. Standing in the forest, or the desert, or on the beach, we “choose” what we will do next. So, life, then, is not paths, but choices. Making choices requires us to act. Therefore, life is action. Action is life.

The most basic force of the universe, although it may seem complicated, is nuclear fission. The splitting of atoms creates tremendous amounts of energy. The action of splitting atoms creates the reaction of unleashing the stored atomic energy within them (see: Law of Physics; every action has an equal and opposite reaction.). So, here we have the simple proof. Action leads to action. It must be true, then, that inaction leads to inaction.

We can speak about potential until we turn blue in the face, but there is no such thing as potential. In fact, I’ve heard “potential” defined as “a fancy French word for not doing anything”. Potential is a non-entity. Although we use the term “potential” to describe possibilities, our possibilities cannot exist until we act. We are what we do. There is no more truth in the universe than that.

So, if we are looking for meaning in our lives, and we are waiting and wondering about enlightenment, we will certainly be sitting in the mud for a long time.

The question is this: Do you want to be that stone in the mud, waiting for someone else to decide your fate? Or do you want to take control of your own life, make the choices necessary, and succeed?

Unfortunately, for many of us the choices can be frightening. We do not know. We cannot know what may happen as a result of some of the choices we make. Fortunately, we can look to the past to discover what reactions can possibly take place. This is the purpose of history, and science and memories.
The two ideas or concepts concerning our existence that spring to mind are:

1.) “Those who do not remember the past are doomed to repeat it.” (Sort of your own personal Hell).

2.) “If you know your history, then you will know where you’re coming from. Then you wouldn’t have to ask me, ‘who the hell do you think I am?’” -Bob Marley

Make your own history through action. Be someone who contributes and makes a difference. Otherwise, what are you doing here?

What is your True Nature?

Our lives are filled with opportunities. These include the opportunity to complain, to argue, to get angry, frustrated, to cry, or to give up just as much as the opportunity to change, to hope, to grow, to laugh or to have faith. Your true nature will determine which choice you will make. When faced with adversity, it is often difficult to recognize these positive options on our own. This is when we reach out to others for support. I recently experienced the healing power of positive thoughts and friendship when my 19 month-old daughter was hospitalized and underwent surgery to treat a very bad infection. There is no doubt in my mind that the thoughts and prayers of the people in my circle of friends (as well as those from people they told that I have never even met)  made a huge difference. My wife and I were completely overwhelmed and comforted by this support. We were not alone, even though we were out of town when it happened.  This positivity we received flowed through us and I know it affected my daughter’s recovery. Certainly the medical attention she received was top-notch and we made the choice to bring her into the ER, which reminds me of a story:

A man was trapped in his two-story home in the aftermath of a very serious hurricane that brought heavy flooding. As the floodwater reached the top of the first story of his home, a National Guard rescue boat came around to pick him up and he responded from a second-story window by saying, “No thanks. God will deliver me from this.”
Later that day, as the floodwater covered the second-story, the rescue boat came around again. And this time, he responded from the roof of his home, “No thanks. God will deliver me from this.”
Even later that day, as the waters began to cover the roof of his home, a helicopter hovered above to take him from the rooftop. Once again he responded, “No thanks. God will deliver me from this.”
Not long after this attempt, the man was swept up by the floodwater and died. When he got to heaven, he asked God with some hostility, “What happened?! I had faith that you would deliver me from the floodwater!”
And God replied, “I sent two boats and a helicopter. What more did you want?”

God’s true nature is to help and He sometimes works through us to deliver it. If you want help, it never hurts to ask for it.  If we aren’t helping each other, what are we here for anyway? This is not a dress rehearsal. You are a gifted and sentient being, and you can make a difference. You can make the life you want by choosing it.

You Don’t Have to Throw Away Everything You Know About Marketing

There has been so much talk and publicity surrounding social networking and Internet marketing that it is easy to feel “out of touch” with what’s going on out there in cyberspace. The truth is: If you know how to market using the traditional methods such as print ads and direct mail, you are most of the way toward being able to use the tools provided by technology today. The most important adage still applies: Know your target audience.

One of the greatest values presented by the growing dominance of Internet marketing is in its ability to help you to create hyper-targeted marketing campaigns. Through the use of tools such as email auto-responders and opt-ins, you can build an incredibly focused list that is yours to market to at any time. The auto-responder allows you to automate a campaign that can run for days and months.  If you don’t know your target market, it won’t matter if you can’t use an auto-responder or an opt-in. They’re useless in a “spray and pray” approach to marketing.  Fortunately, they aren’t as costly as a snail mail campaign gone bad.

There is no “trick” to Internet marketing. If you bombard potential leads with garbage, that’s exactly where your electronic marketing material will end up. To be successful it is absolutely vital that you lead with value. If you can provide useful information to people, they will most definitely be more receptive to what you have to offer in terms of service, or product or business opportunity. This is where the social networking component fits into the picture. It is tied to another well-known adage in business: Build relationships with your clients. The social networking sites that are hot right now include Facebook, Twitter, and YouTube. These sites allow you to present an image of yourself or business to people all over the world. You do need to be aware of the tools and how they are used by others. If you’re not careful, you will quickly find your Twitter account loaded with spammer turds. Some people feel the need to cut right to the pitch, not unlike those at a live networking event that walk up to you and hand you a card before they’ve listened to whether or not you’d be a qualified lead or even asked you for your name.  They’re working a “numbers game”. And that’s OK for them, but I’m personally not interested in doing business with people like that. I remember hearing that Warren Buffet has 3 questions he asks before he goes into a business deal:  Do I like them? Do I respect them? Do I trust them? Seems pretty reasonable to me, and I think Warren Buffet knows something about business.

So before you start worrying about how you can use social networking and Internet marketing to drive business, start thinking about what your ideal client looks like. If you stick to some of the time-tested marketing strategies, you will have no problem learning the tactics involved with using technology to gain new leads and clients.